3D Mascot for Children Clothing Brand
Client: Zvrich Swiss Clothing Company
Date: 2019
Project Type: 3D Character Design and Animation
Zvrich, a renowned Swiss children’s clothing brand, has recently introduced a new character named Baby Owlina as their brand mascot. This character, which is designed to resemble an owl-like baby, was created with the purpose of promoting the brand’s new products and increasing its overall appeal to consumers.
The process of developing the 3D character started with a few conceptual sketches, which helped to refine the initial idea of the baby owl. Using sophisticated 3D sculpting techniques and the powerful Blender software, the team carefully textured and painted the character until it achieved the perfect look and feel. The goal was to create a character with a 2D cartoon-style appearance, which would appeal to a wide range of audiences and remain consistent with the brand’s overall aesthetic.
Beyond serving as a brand mascot, the 3D character was also used in various marketing materials, including social media campaigns, paid advertisements and gift items to further promote the brand and its products. Additionally, the character was intended to be used as a design element in the production of premium items sold by the company such as shirts, pajamas and other children clothing items.
Rendered images of the Baby Owlina character could be printed on the products, adding an element of charm and personality to the overall design.
Overall, the creation of the Baby Owlina character showcases the creativity and innovation of the Zvrich brand, as well as its commitment to providing its customers with high-quality, unique products. By investing in the creation of a memorable and engaging brand mascot, Zvrich has solidified its position as a leader in the Swiss children’s clothing market.
